For some time, attackers have leveraged Search Engine Optimization (SEO) techniques in order to promote malicious web content targeting end users. Google has researched this phenomenon and recently announced that fake antivirus pages now represent 60% of the malware associated with popular search terms and these attacks continue to grow in prevalence. The Zscaler Research Team has also shown that some popular search terms from Google Trends, have malicious links to fake antivirus pages in up to 90% of all links within the first 100 results returned. Attackers have even managed to display malicious links as the first result for popular searches.
Moreover, we have found that more than 50% of popular searches contain at least one malicious spam SEO link in the first 10 pages. Is Google doing enough to protect its users? In this talk, we'll debate that question.
Julien Sobrier, from Zscaler, will talk about Blackhat spam SEO on Thursday 09/02 and address the following:
• What is Blackhat spam SEO?
• How do attackers leverage spam SEO?
• How prevalent are spam SEO attacks?
• What different types of attacks are involved?
• What can search engines do to better protect end users?
• How can end users protect themselves?
Hey! Work with us to get ready for Black Friday! https://www.youtube.com/watch?v=EXQ7fUawxxE
Was this tutorial helpful? Why not buy me a burrito to say thanks? http://paypal.me/utahseoninja/6
This video, Weebly SEO Tutorial, is part 2 of 3 that explains how to optimize a Weebly website for blogs, SEO, and analytics. Here we look at page descriptions, keywords, back linking, site maps, and social media – with a quick introduction of how to install Google Analytics and Bing Webmaster tools to a Weebly website.
P.S. I just wanted to thank everyone for watching this video. As a video creator, it's a great feeling to know that what you've done has helped someone.
If you need help with anything, message me and we can set up a consultation.
If this video has been helpful, and you feel like doing so, there's an option here on YouTube called Fan Funding, where you can directly help me to create more videos and content for you.
== Affiliates ==
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Learn Sarah's top 5 traffic sources for 2019! Includes both FREE traffic & paid traffic methods.
►► FREE $10,000/Month eBook: http://wholesaleted.com/4-step
►► STEP-BY-STEP Dropshipping Training Course: https://thedropshipclub.com
***OTHER VIDEOS REFERENCED***
Pick MONEY MAKING Products to Dropship: https://www.youtube.com/watch?v=j3QzPy6Mcok&t=26s
Interview with Fred Lam: https://www.youtube.com/watch?v=fKSalHjKhjc
Interview with Adrian Morrison: https://www.youtube.com/watch?v=x3m8cGu-EBk
Launch Your First Amazon FBA Product: https://www.youtube.com/watch?v=JPwscpE-53g
Make $100/DAY with FREE Traffic (on Etsy): https://www.youtube.com/watch?v=AdT1ffAg1Fw
Traffic Source #1: Facebook Advertising
Facebook Ads are the kind of ads you see as you’re scrolling through your newsfeed on Facebook. They’re beginner friendly, an “all-around” traffic source and can be used to sell anything — while having the benefit of being low-cost and easy to use.
Even better, is you don’t need to be an expert to see results. Essentially, you just tell the Facebook ads algorithm what you want to achieve, who your ideal customer is, give them your ad image, video and text — and let them do the rest.
And then you can choose who EXACTLY you want to target with your ads. Because Facebook has so much data on its users, you can get very specific about who you want to target.
Whether promoting low-cost items, driving traffic to an upcoming webinar, or trying to increase engagement on one your site’s articles, Facebook is a highly effective, yet easy-to-understand traffic source we highly recommend beginners use.
Traffic Source #2: Search Engine Traffic (SEO)
While SEO is more on the technical side, the concept is rather basic.
When you type in a keyword (for example, ‘make money’) into a search engine like Google, you get back millions of results related to this keyword.
Google shows these results based on relevancy. For example, if an article from a blog featured the keyword ‘make money,’ this would be in a way signalling to Google’s algorithm that this blog is probably related to the search term ‘make money.’ So based off of this relevancy, Google will rank this website high within the search results for this keyword!
The downside is while search engine traffic is free, “gaming” the algorithm to earn this free traffic is rather a challenge.
A while ago, Google used to select the best results based on keyword relevancy. This however got watered down when people started to ‘keyword stuff’ their sites with the aim of appearing more relevant to Google’s algorithm.
Now Google is much smarter, ranking in the search engine is focused on a rather subtle factor that cannot be easily gamed: Backlinks.
Traffic Source #3: Instagram Ads
While Instagram is owned by Facebook — it is a totally different monster.
With Facebook, long ad copy texts work super well and receive high engagement from users. Instagram, however, is VISUAL — and so visual ads like video stories work much better.
The best part? More and more, Instagram ads are becoming more effective than Facebook ads, once you know how to sell the right product.
Another ‘perk’ with Instagram ads is they share the same user interface with Facebook for creating ads, making it easy-to-understand and use (even on your first go!).
Traffic Source #4: YouTube Videos
Given Wholesale Ted has 250,000+ (at this point of time), it’s fair to say YouTube is a great way of driving traffic.
At Wholesale Ted, we create videos built around search terms people are looking for — like “how to create a shopify store.” These videos can be tutorials showing viewers step-by-step how build a store; or review videos where we talk about the features, pros and cons, and give our own personal opinion on a product or service we believe our subscribers would benefit from.
To monetize this video, we add an affiliate link to the description — then as a ‘thank you’ for the value we have provided through our video, people use our link to purchase the product or service we recommend. When the person buys through our link we earn a commission.
Traffic Source #5: Google AdWords
Different to Google, Google AdWords is a program whereby you pay Google to have your ad shown for a particular keyword.
These ads are extremely powerful, not only because Google is the biggest search engine in the world, but because these ads are SUPER targeted.
The downside to this is that bidding for competitive keywords drive the bidding price up, making your ad more expensive to show.
While this also minimizes the profit you can make from selling cheap low-cost items, like in Aliexpress dropshipping…
…it is a GOLD MINE for selling high-ticket items like couches, kayaks — plus other type of items like electronic devices.
How to make money with affiliate marketing for beginners? That's the big question & this FREE affiliate marketing training course reveals all! You will learn how to get started with affiliate marketing after understanding what affiliate marketing is and how does it work!
We are going beyond the ultimate guide to affiliate marketing published here: https://www.milesbeckler.com/make-money-with-affiliate-marketing/
Three questions you will learn the answer to are:
1- What is affiliate marketing?
2- How does affiliate marketing work?
3- How to make money with affiliate marketing?
The video will start with a high level overview of the affiliate marketing world giving you a full understanding of what it is and how it works. You need to have this understanding from the perspective of all three parties involved to truly understand how to knit yourself out a successful business in the affiliate marketing world.
Then we will transition into the bigger question which is how do you make money through affiliate marketing? Ultimately this is the question you want answered… But you off to understand how it works first!
You need to know how to avoid affiliate marketing scams: https://www.youtube.com/watch?v=aHY3teLOShY
You will also need to learn how to build affiliate marketing funnels ( https://www.milesbeckler.com/affiliate-marketing-funnel/ ), email marketing and autoresponder series', search engine optimization or SEO, Facebook advertising and ultimately developing a powerful entrepreneurial mindset.
Even though I can't cover all those topics in this one video… I've already created many videos and series of videos that go in-depth teaching you all of the step-by-step how to marketing tactics you will need.
I will list the most relevant videos and playlists I have with free digital marketing training here on YouTube for you to go deeper on the subjects that will help you gain traction with your affiliate marketing business fast.
Keyword research – search engines are built on two things… Keyword research and relevance! Learning the keywords that your target audience is searching to solve their problems and achieve their goals allows you to identify the affiliate products that you can create content around and promote with great success. Watch my keyword research videos here: https://www.youtube.com/watch?v=eofkzs0fVOA&list=PL0sOKzn__yK1kcevy9MZq5uBZyQKa487N
Search engine optimization or SEO – you will need to learn SEO if you desire to drive organic traffic from Google. This is step two after you understand the power of keyword research, because your keywords are required for search engine optimization. Watch my search engine optimization videos and free courses here: https://www.youtube.com/watch?v=A8EI6JaFbv4&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL
Once you've identified the keyword phrases and created the search optimized content, you need a place to publish your content so the search engines can index it. I only use and recommend WordPress.org… Or a self hosted WordPress website. You will also need a marketing funnel that allows you to capture leads and again I only use WordPress.
You can learn how to build a WordPress website that will allow you to have an unlimited number of funnels and a place to publish your content from scratch in this video series: https://www.youtube.com/watch?v=YsUNFZhqkEA&list=PL0sOKzn__yK3iOONk6-QP0Se2G23ZcuWL
You need to be sure that your website is getting indexed by Google which you can learn how to do in this video here: https://www.youtube.com/watch?v=vwJGmHHa1Yg
One of the best tools to grow your email list through your content is having a pop up that displays over your content when a user visits your site from a search engine. I show you how to set up a pop up in this video here: https://www.youtube.com/watch?v=tYJL2KY6uMQ
To make sure your pop-up is capturing as many leads as possible, you will also want to split test your offer and headline which I show how to do in this video here: https://www.youtube.com/watch?v=NJGMUz6RukE
Once your email list is growing you need to begin email marketing to convert leads in the customers and past customers into repeat buyers. This playlist covers all of my email marketing videos that will help you become an email marketing master, fast: https://www.youtube.com/watch?v=gxaX0bsbvho&list=PL0sOKzn__yK0VnVMgrmpZKAqAAAp0ynBm
If you want to run Facebook ads to your funnel in order to grow your affiliate business with paid traffic, you can learn how to run Facebook ads here: https://www.youtube.com/watch?v=XYY6zn3c8Xk&list=PL0sOKzn__yK2WLfPcyzwnULUV3uy8031s
The more advanced Facebook advertising video where I show my five dollar Facebook ads strategy is here: https://www.youtube.com/watch?v=fceh6_UZz8A
The biggest recommendation I have for new affiliate marketers is to start a 90 day content marketing challenge which is explained in detail in this video here: https://www.youtube.com/watch?v=hnmXqesXls8