Tag Archives: Rand Fishkin

The Future of SEO is on the SERP | BrightonSEO 2018

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The good news is: the number of searches on Google keeps growing.

The bad news is: decreasing clickthrough rates on organic results ( especially in mobile), fewer big companies dominating the world’s Google search results and more results answered entirely in Google’s SERPs.

As Google answers a higher and higher percent of queries in the results themselves and refers out less traffic to websites, we’re all gonna have to think about how we influence search audiences through what Google shows rather than just focusing on driving traffic to our own sites.

A big part of SEO’s future will be on the SERP rather than driving traffic to websites.

Who is Rand Fishkin?

Rand Fishkin is the founder of SparkToro – https://sparktoro.com/-and was previously co-founder of Moz and Inbound.org.
He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

About BrightonSEO
BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert.

BrightonSEO – https://www.brightonseo.com/ – is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.

Video by Omi Sido https://omisido.com/the-future-of-seo-is-on-the-serp-brightonseo-2018/

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How To Use the Advanced WordPress SEO Plugin by Squirrly – SEO Tutorial 2017

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I did a Live Stream of https://www.squirrly.co/wordpress-seo-by-squirrly the WordPress SEO Plugin by Squirrly SEO on the 22nd of June 2016.

Become an SEO Superstar. It starts with you and a computer. It ends up with you and a crowd.

1,900,000 downloads for this WordPress SEO Plugin makes it an important topic to be addressed, so this seo tutorial is something I felt like I need to do.

It was a WordPress SEO webinar, where we've also interacted with our audience and replied to some of their questions about using the SEO Live Assistant from Squirrly.

We also talked about Squirrly SEO vs Yoast and the aspects of WordPress SEO site structure.

Everyone could see that the classic plugins handle just 1 out of 6 main areas of SEO and Content Marketing, while Squirrly SEO takes care of 6 out of 6.

Any Non-SEO Expert can become an SEO Superstar using Squirrly.

This was the episode that showed all the great ways of using this epic plugin to solve content marketing problems.

As a content marketing plugin that deals with onpage seo, takes usage metrics from Moz and aHrefs and has features that compete with Hubspot you can guess there are many things to show.

I hope that by placing this video on Youtube you will get to see why this advanced seo plugin should be on your wordpress plugins list.

Neil Patel uses this plugin for every article he publishes on neilpatel.com. He mentions our keyword tool saying that only a handful of bloggers have access to the kind of information that I display here in the video.

This is a complete SEO Powerhouse, that's why this video is a bit long. Squirrly offers 7 times more features than the classic wordpress seo plugins. That's 105 features (offered by Squirrly) versus just about 15 that you can find elsewhere.

Having great wordpress seo features is one thing, but having the abilities of moz, hubspot, buzzsumo and ahrefs make this wordpress seo by squirrly a major player.

As a disclaimer: yes, I am one of the creators of the Squirrly SEO Plugin and that's why I've decided to make this advanced seo tutorial.

If you subscribe to our channel here on youtube, you'll see that we provide seo tutorials for other digital marketing software as well. Some for wordpress, some for other platforms.

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How Backlinko’s Brian Dean Used SEO Optimization & Skyscraper Technique to Grow His Website Traffic

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Learn how Brian Dean, of Backlinko, built his traffic to 90,000 visits per month. See the complete writeup including more takeaways and resources at https://growtheverywhere.com/seo/backlinko-brian-dean-build-traffic-seo/

In this video, Dean discusses building traffic, entrepreneurship, paid advertising, and email scripts. In regards to SEO and list building, Brian’s got some really action-packed advice that helps him collect over 200 emails a day, and has an internet marketing blog that’s close to breaking 100,000 visits per month.

Key Takeaways:
-Unable to become an employee for someone else & finding the path to entrepreneurship
-How SEO today is like Back to the Future
-If you’ve got great content, how can a one-man team build traffic to it without doing paid advertising? – -The 80/20 rule
-Where to find 250 people to email
-How emailing helps with traffic growth
-Optimizing The Skyscraper Technique & reaping its benefits
-SEO in the next 12 months
-The email scripts Brian uses for distribution

Resources:
Backlinko http://backlinko.com/
The 4 Hour Workweek http://fourhourworkweek.com/
Neil Patel https://twitter.com/neilpatel
The Advanced Guide to SEO by Neil Patel and Sujan Patel https://www.quicksprout.com/the-advanced-guide-to-seo/
BuzzSumo http://buzzsumo.com/
Upwork https://www.upwork.com/?r
PeoplePerHour http://www.peopleperhour.com/?tduid=3587d23108d52d365ebc259ba5b2c326
Rapportive https://rapportive.com/
Mail Merge https://support.office.com/en-us/article/Use-mail-merge-to-create-and-send-bulk-mail-labels-and-envelopes-f488ed5b-b849-4c11-9cff-932c49474705?ui=en-US&rs=en-US&ad=US
TextExpander for Mac http://download.cnet.com/TextExpander/3000-2084_4-77039.html
Breevy for Windows http://breevy.en.softonic.com/
Site Explorer http://siteexplorer.info/
Majestic SEO https://majestic.com/
Google’s 200 Ranking Factors: The Complete List – on Backlinko http://backlinko.com/google-ranking-factors
A Look at Google’s 200 Search Ranking Factors – Infographic on Entrepreneur https://www.entrepreneur.com/article/226884
SEO: The Free Beginner’s Guide from Moz https://moz.com/beginners-guide-to-seo
How to Rank for Any Keyword http://backlinko.com/how-to-rank-for-any-keyword
MyGolfTutor.com: Driving Range Tips post & checklist http://www.mygolftutor.com/driving-range-tips-cant-practice-without/
Devesh content upgrade http://deveshdesign.com/ecommerce-marketing-product-bonus/
The Tim Ferriss Show Podcast http://fourhourworkweek.com/podcast/

Complete writeup: https://growtheverywhere.com/seo/backlinko-brian-dean-build-traffic-seo/
Go here for more interviews: http://www.growtheverywhere.com
Follow me on Twitter: http://www.twitter.com/ericosiu
Like us on Facebook: http://www.facebook.com/growtheverywhere

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Please watch: "Careers in Marketing – How to Choose a Specialty and Score the Best Salary (2019)"

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Google Q&A+ #March

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http://webpromo.expert/google-qa-march/
Andrey Lipattsev
Andrey Lipattsev – Search Quality Senior Strategist at Google (Ireland).
Andrey has been with Google since August 2010, starting as Search Quality Associate. He graduated from King’s St. Joseph’s Hall College, Oxford, UK/Universidad de Oviedo, Spain/Hull University, UK/Grenoble Graduate School of Business, France. He speaks 5 languages: Russian, English, Spanish, German and French.

Experts

Ammon JohnsAmmon Johns
Ammon Johns – innovative Online Marketing and SEO Pioneer. Ammon is Managing Director at Ammon Johns & Co.
Lives in Newhaven(UK)

Bill SlawskiBill Slawski
Bill Slawski – Director of Search Marketing at Go Fish Digital. Forbes put Bill in “Top 15 SEO Gurus 2015″.
Bill recently moved to Cardiff-by-the-Sea, CA.

Eric EngeEric Enge
Eric is CEO at Stone Temple Consulting, If you haven’t seen his with Mark Traphagen show “Here’s Why” you haven’t seen anything.
Lives in Southborough, MA

Rand FishkinRand Fishkin
Rand Fishkin, known as wizard of Moz joins this discussion, that surely makes it even more interesting. Forbes put Rand in “Top 15 SEO Gurus 2015″.
Lives in Seattle, WA

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Academy of Internet Marketing – http://webpromo.expert/

Unconventional Ways to WIN with Rand Fishkin | Chase Jarvis LIVE

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This week on the show we’ve got serial entrepreneur, marketer extraordinaire and SEO genius Rand Fishkin. Among other things, the guy is an online content legend, having built the legendary MOZ, one of the first online resources / communities helping creators optimize for SEO (yes search engine optimization…aka if you make content, it's helping your people find you on the internet) and now he’s got a new company you’ve gotta know about, and a new BOOK, called Lost & Founder – aimed at helping all of us creators and entrepreneurs find our way. SUCH A USEFUL BOOK.

But even more than the “what” Rand does…it’s the HOW he does it that I find completely extraordinary. Everything, it seems, has been non-traditional. From college dropout to serial entrepreneur. Join us on this conversational journey as we dispel startup culture tropes, ‘best practices' and fight back against “traditional” wisdom.

A few of my favorite takeaways:

* There are three key components to building successful and enjoyable content: build on a medium that you are passionate about, create something of unique value, and put the content where your audience actually hangs out. Sounds easy, but Rand is unapologetic and VERY helpful in guiding us you understand just how to get this right…

* It’s been a recurring theme on this show that taking care of yourself with good habits- sleep, exercise, and not overworking yourself actually lead to your best work. The idea that overworking yourself will lead to success and happiness is misguided at best. Rand has solutions for you.

* The most important things to be tracking from potential clients and followers are not Twitter or Instagram followers. It’s not likes or shares. It’s something else that is a leading indicator to be in control of your business growth on your own terms… the answer? Listen and find out 😉

Enjoy!


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Chase Jarvis is well known as a visionary photographer, fine artist and entrepreneur. Chase is cited as one of the most influential photographers of the past decade. As an entrepreneur, Chase created Best Camera – the world's first mobile photo app to share images direct to social networks – sparking the global photo sharing craze. He is currently the founder & CEO of CreativeLive, the world's largest live-streaming online education company, having delivered more than a billion minutes of free live education worldwide.