Learn how to optimize your website for the search engines. I give you the best of my knowlegde and show you how to optimize your website!
This tutorial contains:
00:26 What Is SEO?
01:15 The importance of your domainname
01:58 The Title of your Page or Post
05:43 The importance of a good image title
07:23 The use of title tags h1 h2 h3 etc.
Life example of SEO in a new post
08:30 Short Keyword Research / Suggestions
09:42 Create a new WordPress blogpost
11:22 Ways to optimize your blogpost
12:41 Add images to your blogpost and optimze the images.
15:12 Add h1 tags
15:30 Add internal links
20:14 Install Yoast
20:45 Optimize blogpost for Google
21:31 Change Title Template
23:08 Meta discription
24:40 Choose Focus Keyword
26:26 Adjust blogpost to Focus Keyword
27:50 Facebook metadata
38:33 Follow or no Follow
Go from a beginner with Google AdWords to advanced in this complete Google AdWords tutorial created in 2015! See what is included in this free Google ads course by reading more! Take the complete course FREE at https://jerrybanfield.com/freecourses/.
Help me reach 250,000 subscribers at https://www.youtube.com/c/jerrybanfield?sub_confirmation=1.
First, the video begins with a section for getting started with Google AdWords! Click on a time to skip straight there.
7:39 Basic Google AdWords terms useful for an introduction to marketing and advertising with Google search ads.
15:46 Google AdWords campaign settings, bids, and locations.
21:13 Types of keywords and understanding your keyword quality score in Google AdWords.
27:40 A trustworthy landing page is critical for conversions and high keyword score. The best thing you can do for your business when you are trying to advertise on Google AdWords is to make sure you have a trustworthy website.
35:34 Tricks for getting lucky and making a great campaign with little effort.
40:53 Usually it takes faith and consistent effort to get great results.
Making the ads shown with a nearly 50:1 ROI from the very beginning.
46:00 Creating search and display network first campaign.
53:44 How to design search only and display only campaigns.
1:01:39 Analyzing Google AdWords campaigns.
1:10:54 Help creating a new Google AdWords campaign based on previous success.
1:19:45 Ad Scheduling and campaign copying with Google AdWords.
Making my Udemy course sales ads from the very beginning including where I started with no ads at all.
1:29:44 Getting started with faith and a commitment to working in Google AdWords.
1:32:40 Conversions are all that matter in Google AdWords. Ignore all other data such as traffic, clicks, impressions, CTR, and keyword score to start.
1:38:18 Preparing for conversion tracking setup in Google AdWords.
1:41:46 Go to tools and complete your conversion tracking setup in Google AdWords.
1:50:34 How to immediately confirm your Google AdWords conversion tracking is setup properly.
1:58:09 Setting up conversion tracking with Google Analytics is even better!
2:03:50 How to add Google analytics tracking for deeper Google AdWords data.
2:10:27 Keep the first campaign short and simple while you wait for approval.
2:19:33 Day 2 Reviewing initial campaign and copying into a new campaign.
2:25:49 Keyword research to expand an existing campaign with new ad sets.
2:37:21 How to quickly make display adwords campaigns using search ads.
2:45:18 Testing trademark and limited approval ads on a new product.
2:52:15 Day three reviewing the first 5 campaigns and thinking about my pricing.
3:01:38 How to quickly try a new landing page in Google AdWords and copy ad groups.
3:14:13 Quickly copying campaigns and split testing countries in Google AdWords.
3:25:08 Google AdWords keyword research and fast new campaign creation on best offer.
Finally, wrap up with the exact method I use with Google AdWords for video to get this video ranked high in YouTube search results and suggested video so that you just watched it!
3:36:15 AdWords for video creating multiple types of campaigns fast for organic ranking and ad views for conversions.
3:46:17 Thank you for watching and what next!
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This week on the show we’ve got serial entrepreneur, marketer extraordinaire and SEO genius Rand Fishkin. Among other things, the guy is an online content legend, having built the legendary MOZ, one of the first online resources / communities helping creators optimize for SEO (yes search engine optimization…aka if you make content, it's helping your people find you on the internet) and now he’s got a new company you’ve gotta know about, and a new BOOK, called Lost & Founder – aimed at helping all of us creators and entrepreneurs find our way. SUCH A USEFUL BOOK.
But even more than the “what” Rand does…it’s the HOW he does it that I find completely extraordinary. Everything, it seems, has been non-traditional. From college dropout to serial entrepreneur. Join us on this conversational journey as we dispel startup culture tropes, ‘best practices' and fight back against “traditional” wisdom.
A few of my favorite takeaways:
* There are three key components to building successful and enjoyable content: build on a medium that you are passionate about, create something of unique value, and put the content where your audience actually hangs out. Sounds easy, but Rand is unapologetic and VERY helpful in guiding us you understand just how to get this right…
* It’s been a recurring theme on this show that taking care of yourself with good habits- sleep, exercise, and not overworking yourself actually lead to your best work. The idea that overworking yourself will lead to success and happiness is misguided at best. Rand has solutions for you.
* The most important things to be tracking from potential clients and followers are not Twitter or Instagram followers. It’s not likes or shares. It’s something else that is a leading indicator to be in control of your business growth on your own terms… the answer? Listen and find out 😉
Leave me a comment. Let me know what you think!
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Chase Jarvis is well known as a visionary photographer, fine artist and entrepreneur. Chase is cited as one of the most influential photographers of the past decade. As an entrepreneur, Chase created Best Camera – the world's first mobile photo app to share images direct to social networks – sparking the global photo sharing craze. He is currently the founder & CEO of CreativeLive, the world's largest live-streaming online education company, having delivered more than a billion minutes of free live education worldwide.