Tag Archives: adwords campaign

Google Adwords Tutorial 2018 with Step by Step Walkthrough

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In this video, I'm gonna do a complete start to finish AdWords tutorial and walkthrough I'm gonna show it via screen share we're gonna go over everything you need to know to set up an AdWords campaign we're stuff from the very beginning and do keyword research to find good keywords that we should be bidding on then we're gonna take those keywords make some ad groups make some ads and I'll show you how to write powerful ad copy after that we're gonna do everything we need to do to complete the campaign including adding things like negative keywords I'm gonna show you how to do all this step-by-step via screen share in just a moment and this is actually a lesson from my adwords and product listing ads course it's a full course you can find out more information about up here or down below but now let's get into the actual video the first thing we're gonna do is obviously you need to sign up for Gmail if you don't already have Gmail.

You can access Adwords but after that we're gonna do some keyword research figure out which keywords to do and then we're gonna build the ad and talk about negative keywords some of my tips for that as well as how to review the ads and some different advanced tactics and techniques. So once you have a gmail account which I already do up here you're just gonna click on AdWords like Google AdWords click on there go ahead and click start now and there is a bunch of coupons online I tried to quickly find some coupons before this tutorial I saw one for $75 it's okay you can set up your AdWords account and always add a coupon later. So performance nut butter calm alright. So that's my website you put your website in right there I'm just gonna link it with my regular AdWords account that's one of the consulting accounts I did Keith Keith hammocks right there you probably won't see that screen all right. So it's loading up it'll just take a second here and this is the new view and you can switch to the old view which I probably will later on but for now let's go ahead and use the new view poke around here a little bit the very first thing you're gonna want to do is if you click up here let's see here. So this layouts a little bit different than it used to be the keyword planner is where I always recommend people start and just to give you an idea of my products because obviously depending on your product it's gonna be different how you what kind of keywords you look for is going to be different.

My product it's a it's a keto paleo vegan snack it's a macadamia coconut Kashi blended nut butter comes in these little pouches. So I'm gonna try to think of keywords that people would be searching for in Google to find it. So the first thing that comes to mind is macadamia butter maybe cocoa coconut butter if people are searching for these they might be interested in my product a keto snack paleo snack I probably just I'll leave it to those for for now and then we'll think about more as we go and let's go ahead and get some ideas okay. So this will do a few different things one of the things is it'll tell me the average monthly searches right here for these different keywords. So that's half the battle I see that keto snacks has quite a lot of searches and look at macadamia butter it's the the bids are really cheap. So this data is very important the bids are pretty cheap but at the same time there's not a lot of search volume the next step is let's say macadamia butter because that seems interesting to me that the the search is. So cheap what are people looking for. So look what comes up here that's some that's macadamia nut butter but a lot of it is well the first ones homemade macadamia nut butter. So the one negative thing is when someone searches for macadamia nut butter they might just be looking to how to make their own macadamia nut butter they might not be looking to buy it but this is a look like that's a company here and that's a company here. So that's the first thing I would do kudos snacks is another one that's interesting to me because there's not a lot of keto snacks and I want to show you an example instead of just saying keto giant snacks I might say ketogenic snacks and let's see if that comes up with a different result give it a second loads and look at that it's slightly different it's more targeted down it's and it saves you a little bit money.

Pay Per Click Advertising 2017 – How To Set Up PPC Campaigns To Rank Your Website – Pay Per Click

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Pay Per Click Advertising 2017 – How To Set Up PPC Campaigns To Rank Your Website – Pay Per Click

Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and AdWords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit. (http://EzineArticles.com/4872474)