Writing Press Releases

Writing Press Releases

Now that you have a brand new and fresh web site that you will be putting in circulation in the very near future, the next step you will need to take is advertising for this site to make a huge impression on the market. How does one go about writing a strong press release for an impending site introduction?
You are not alone if you are unsure on how to go about this, but there are a few suggestions to get you started, here are some that have been successful in the past.
 sales business marketing

Writing

Remember the one fact to keep in mind is that you are going to need the public’s attention, on this media release it is extremely important to remember the fact that the news sells. What you need is very convincing line in communication to get your message across. If an editor finds material that is counterfactual and deliberately untrue or promises that are just not reasonably accepted, they will rubbish the media release. Some of the most frequent are, one of a kind, changing the face of the world, or everyone wins. The entire premise is to act and think like a reporter to get the word out in that media format. If the release is not in a journalistic format, it will not be taken in earnest.

Measure

A good measure would be to make the title around ten words, keep it short to grasp attention. A brief summary of the information should be in the headline, and should be powerful and hard-hitting. You are trying to reach the mass public; it should be as wide as a roadside sign or billboard. The best way to get a good review is to have the editor notice your release above all others, this can be done in just a few words.
Just like all good journalists know the most effective and important part of the release is always the opening paragraph. This can be referred to as the summary lead. It is always the most essential element of any release that you incorporate the familiar 5 W’s of journalism, and not to eliminate the single and most influential H. who, what, when, where, and the single how are the mainstay in quality information that everyone truly looks for when reading a release.
It is imperative on this note to embrace them.
This is the body of the information with the introduction and the closing statements surrounding this bulk. It is the introduction that leads the readers down the path of yearning for more on the subject so it must be dynamic. This opening paragraph is what is known as the hook. This hook not only has to seize the audience’s attention but the press and the editor as well. It is not always an effortless task when Writing press releases. The hook in every sense of the word is strictly fact and not a system of persuasion to the multitude.

100 Per Day With Adsense – Possible

$100 Per Day With AdSense – Possible ?

These are proven techniques for making Google AdSense, which will work on most blogs and websites. There is no secret system, you just have to think smart and put the time and effort into making things happen. Don’t start out on the Google AdSense path and think you are instantly going to be making 1000’s of dollars a week. It isn’t going to happen.
The most important step to making money from Google AdSense is to increase the volume of traffic to your blog or website. Simple ways of doing this is by distributing your articles to e-zine lists, article announcement lists, blog carnivals, social bookmarks sites and yahoo groups. For this to work you need to write at least one new article a day, which needs to be of a good quality and interesting.
Create the ad units so that they blend in with your blog. You will need to go into your Google AdSense control panel and enter the hex color codes from your website or blog. Make sure the text color; background color, and link colors all match your blog.
Don’t use borders around the ad unit boxes. Again, you want the boxes to blend, you will have to color code the borders to match the background so that they become invisible.
Find profitable niche markets, it is important not to choose markets where the cost per click is too low to make it worth your while. I suggest that you do some keyword research and find out roughly what the cost per click is in Ad Words. Usually this will be a good indication as to whether this will be successful.
Keywords are of great importance, you have to make sure that your content is not overstuffed with particular keywords to the point of destroying readability and value. What you need to do is master the art of making sure your articles make liberal use of on-topic keywords, which are likely to generate the most relevant ads.
Experts maintain that using keywords with your titles and H1 tags is any excellent way to assist in getting the most relevant possible adds.

Seo tools

SEO Tools can help

4 Top Search Engine Optimization (seo) Tips To Try

Search engine optimization (SEO) tips from successful Internet marketers can offer popular means of bringing more search engines and people to your websites. And more search engines plus more people is a simple formula for more clicks and sales, a win-win for online marketers in all niches.
So let’s cut to the chase, here are some top SEO tips form those who’ve been there, done that, with successful results:

1. Select a Keyword Rich Domain Name

This may not always be possible in many niche markets for the more popular keywords. Therefore you can focus on creating mini-sites that are keyword based. For example, if your website is about web hosting. You could create mini-sites about web hosting but with a lesser known keyword such as “low cost web hosting“.
2. Choose Search Engine Friendly URLs
Use search engine friendly URLs when possible. You want to be sure to use hyphens and underscores in all your URLs and preferably have the URLs be the keyword that relates to the page. For example, if the web page is about web hosting, then the URL could be web-hosting or webhosting.
3. Check out your IP Address
For the websites you believe to be most important, ensure that they have unique ip addresses for each site. The reason this is important is many sites on a “shared” hosting service share the same ip address. If any of these sites have been banned by the search engines. It could affect your site’s ranking or even result in your site being banned as well, since it is sharing the same ip address.
4. Do some Keyword research
It’s important to do thorough research before deciding what keywords you’ll focus on when optimizing your website. A popular tool you can use is Good Keywords, a free keyword research software application.
Give these SEO tips a try and check your own results. See what works best for your products and services. And then repeat accordingly with new campaigns all year long to keep a healthy flow of traffic, clicks and sales coming your way.

20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic

 

Discover high-growth SEO and Content Marketing techniques by James Norquay. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.

What you will learn:
– SEO and Content Marketing tips for all budget levels to assist with growing traffic.
– Examples of past campaigns which have worked well in the Australian market.
– Effective content promotion tactics.
– Content outreach tactics.
– How to leverage internal business assets to assist your content marketing efforts.

00:00:05 – presentation by James Norquay

Questions:
00:18:32 What shall we consider for link building: PR or DA? Is PR still counted and considered for SEO?
00:20:06 How should a digital marketer prioritize his working hours? (e.g. content creation – 20%, content promotion – 50%, email marketing – 10%)
00:23:00 Are there any good tactics for handling duplicate content across retail sites other than Canonical tags?
00:24:03 Press releases create duplicate content. Does that lead to penalization? If it does, how can we avoid that duplicate content?
00:25:11 We are rebuilding and rebranding our business website. Is there any tool, other than social, that can get us off with a bang when we launch the new site?
00:26:04 Are .edu links really adding value to any website?
00:26:52 I run an e-commerce site, what is the best way to manage product titles to avoid duplicate content?
00:28:30 Should I use multiple keywords for a single page of an e-commerce site?
00:29:11 What's your opinion on links? Do they still hold the same value? Or is Google prioritising user experience and other factors?
00:31:00 How to create the lead magnets for any website?
00:32:00 What do you think about outsourcing link acquisition? Are there white link building agencies that you recommend?
00:33:12 Talking about PR: How are journalist’s user behaviour and search intent different from those of a usual consumer? How can I use that in my marketing efforts?

GOOGLE TRAFFIC SECRETS

 

Join Tyler for an in-depth (but easy to understand) session on Google technology and proven, sustainable strategies for capturing more organic traffic from search engines. 

Learn how to plan, prioritize, optimize, and leverage your existing website content and media to acquire higher positions and visibility in search. Benefit from his 13+ year track record of launching brands, analyzing, planning & executing ROI driven marketing programs for small, medium, and large websites to establish and maintain a successful marketing presence in large industries.

Tyler Collins is a digital entrepreneur and Internet marketing expert who has led numerous multi-million dollar online companies into success through digital marketing. For more information on how his team of 37 marketers can help your business, please visitwww.ocseo.com or attend one of his seminars.

The SIMA Webinar Series is FREE for all SIMA members!

JULY 28, 2015 AT 2:30 PM PDT