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True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.
Which of the following metrics are marketing teams NOT likely to report on?
True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.
True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
True or false? Buyer personas are non-fictional case study examples of your most successful customer.
True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
True or false? The higher your DA, the easier it should be for your topic clusters to rank.
True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.
Which type of pillar page is in the form of an ungated guide or ebook?
All of the following are examples of SMART goals EXCEPT:
True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
Fill in the blank: For distraction-free editing, click ___________.
Fill in the blank: To preview your post, click __________.
True or false? Big companies require complex page templates.
True or false? Logos are always global content and can’t be swapped out on individual pages.
How does a landing page typically gather information about site visitors?
True or false? Pillar pages make landing pages obsolete.
What are the key components of a landing page?
What is a call-to-action button?
Why should your call-to-action contain action-oriented language?
You should base the design of your CTA on the following:
Why should you limit the number of form fields you use on your form?
Your form submission rate tracks:
What is a lead flow?
How can a lead flow supplement a visitor’s experience?
Lead flows are best suited to which stage of the buyer’s journey?
You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
What is a Twitter stream?
What are the three types of segments you can create in HubSpot?
True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
The analyze tab for your marketing emails is most commonly used to __________.
True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
True or false? Marketing automation is ONLY used to automate your marketing actions.
_________ workflows will operate once a contact meets the enrollment triggers of that workflow.
True or false? A session expires after 30 minutes of activity.
How does HubSpot calculate the source of a visitor to your site?
What is the reporting library?
When determining buyer personas, which type of information is most important to capture?
Which of the following are campaign metrics that can be tracked in HubSpot?
Which sentence best describes the relationship between templates and pages?
Which statement about selecting marketplace templates is most accurate?
You can create a call-to-action to align with which stage of the buyer’s journey?
True or false? Forms are dead.
True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
The definition of __________ is the software that exists with the goal of automating your marketing actions.
There are three types of workflows you can create in HubSpot. What are they?
Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.
True or false? You can collaborate with your team when drafting a blog post in edit mode.
Where should you consider inserting calls-to-action throughout your blog post?
True or false? A list and a report in HubSpot accomplish the same actions and goals.
Marketing Hub users will frequently use which of the following menus in HubSpot?
Which of the following options reflects the correct sequence for establishing goals with your team?
What is the definition of contact management?