CUSTOMER REVIEWS

 

Customer rely on online reviews as much as a recommendation from their close friend or mother… think about that.

It is not enough to provide a great product or service and hope for positive online reviews.

We can automate the process of asking for and gathering customer feedback and turning it into 5-star reviews online.

Then, we’ll show you how to automatically post all of your positive reviews to the web.

12 thoughts on “CUSTOMER REVIEWS”

  1. It’s no secret that millions of people go online these days to shop, read customer reviews, and find services and products. Local restaurants in particular are one of the most searched-for businesses on the major search engines.
    Your website is the first impression that consumers will get of your restaurant, so it needs to WORK when it comes to converting those visitors into customers. Not all restaurant websites are created the same, and in order for your restaurant’s site to stand out and become a customer magnet, there are certain things you’ll need to do to make it stellar.
    Consumers today live in a world that typically provides them with instantaneous information with just the click of a button or a tap on a screen. In order to attract these consumers and keep them coming back, make sure that your restaurant’s website provides them the results they expect.
    Every business has a target audience; and as a restaurant owner, you’ll want your website to cater towards your own. In order to figure out your target audience, first consider where you are located. Are you located in a suburban neighborhood close to a lot of families? Are you located downtown in a perfect area for executives to take a lunch and/or dinner break? Are you located in a college town or close to a local University? Demographics will play a big part of who your target audience is.
    In addition, think about your dress code and what you serve. Casual restaurants with kid-friendly menus of course will have family-oriented target audience, while a restaurant that requires a dress code and reservations will appeal more to professionals and adults.
    Once you understand who your primary target is, you’ll want to create a website that caters to their preferences. For instance, a casual restaurant site should have a clean, friendly design that appeals to families, while a more formal restaurant should have a design with a more elegant feel.
    Fortunately, there are several ways in which you can boost the effectiveness of your website – make it more appealing, and in turn, increase the chances of converting visitors into customers.

  2. Tips on Dealing with Online Reviews
    You probably understand by now that negative online reviews are detrimental to your restaurant, but the results may be more devastating than you think.
    Online reviews tend to promote an attitude of conformism. This can be extremely advantageous to your restaurant if the majority of the online reviews are positive. However, just a handful of negative reviews can create a domino effect, with many consumers looking elsewhere after reading them.
    If you stay on top of what’s being said, it’s a lot easier to deal with the negativity. Letting reviews slide for too long may run you the risk of not only losing customers, but also gaining a reputation for poor customer service, one of the biggest turn-offs to consumers.
    On the other hand, positive online customer reviews can spread just as fast as negative reviews; but the key is that you must always, just as with negative reviews, stay in the loop. Even if you have a steady flow of positive reviews, if you ensure that your customers feel appreciated, your success rates and additional positive reviews can substantially increase.
    Of course, there is always more room for positive reviews. As aforementioned, asking customers for reviews on the major online customer reviews sites helps them feel appreciated and acknowledged.
    Don’t be Afraid to Ask: Asking for reviews goes hand-in-hand with acknowledging your customers. If you ask for reviews, your customers will feel their opinions matter and that their reviews are important. So be sure to ask for reviews via social media, email, on your website, or any other communication channel that allows for it.
    Most importantly, if your customers seem to be enjoying themselves at your restaurant, this is a great time to ask them to leave you a review. You may be surprised at how willing people are to do so – especially since they can do it right from the comfort of their mobile smartphones.
    As a side note, never “pay” or heavily “bribe” your customers to leave reviews. For the best results, you only want genuine reviews to avoid any problems.

  3. * Keep it Comfortable and Clean: Tables should always be wiped down, bathrooms should be sanitary, and the ambiance should be inviting. When a restaurant gets busy, some minor issues may get overlooked, but the key is to make sure that uncleanliness is not an ongoing issue. One of the biggest complaints on online customer review sites stems from dirty bathrooms, tables, and floors.
    * Make Customers Feel At-Home: People enjoy restaurants that make them feel welcome and comfortable. Make sure you and/or your staff members take the time to make every customer feel like they’ve made the right choice by choosing your establishment. Even if the restaurant is busy and your staff is rushed, a quick apology and a welcoming smile may bring you a positive online review.
    * Provide Quality Products: Most restaurant owners already feel that they provide quality food and an excellent menu. However, if you’re getting a ton of reviews saying that the food was cold or the drinks were stale, then it may be time to do a quality check on your service times and cooking methods. No matter professional and friendly you are, your products must be something that customers enjoy.
    The Internet has changed the way people choose products and services forever. No longer do they have to ask around in person or flip through the phone book to find a local restaurant.
    With a click of a button, your company’s reputation is right in front of anyone who is seeking local restaurant information in your area. This can be a blessing or a curse, depending upon how your brand is represented online and how you deal with customer reviews.
    By staying on top of your game, you’ll not only be able to possibly retain customers who left negative reviews, but you’ll also be able to acquire positive reviews from those who enjoy your services.
    Although it may seem taxing and overwhelming, staying consistent with your online reviews will help you boost your brand and online reputation, which of course in turn, greatly increases your chances of gaining new business.

  4. Social Media
    With billions of consumers visiting social media sites, it’s not only a smart marketing option for local restaurant owners, but it’s absolutely essential in today’s technology-driven world.
    Social media can no longer be considered a trend or a fad. Each year, the number of members and interactions increase substantially on sites such as Facebook, Twitter, Google+, and others.
    Experts suggest that these numbers are expected to continue to grow. Some studies have revealed that approximately 78% of businesses have landed new customers via social media.
    It’s important to note that all social media sites are not created the same. Each site has its own unique tools and benefits that local business owners can take advantage of. Before you get started, however, it’s important to understand just how powerful and astronomical social media is and how it can significantly help your business.
    Did you know…?
    * Facebook is Still King of Social Media: With more than 1 billion worldwide users, Facebook still reigns as the most popular and highest-used social media website of all time. At least 723 million of these users log onto Facebook on a daily basis, and over 40% of business owners state that Facebook is a crucial part of their marketing.
    * Google + is Close to Catching up With Facebook: Launched in 2011, Google + Local is one of the newest social media sites, but it’s also one of the fastest growing. In fact, in approximately two years, Google + reached over 340 million users. By 2016, social media experts predict that it may surpass Facebook.
    * Twitter Boosts Sales: According to Twitter, promoted “tweets” boost offline sales for businesses by at least 29%. Twitter is also one of the most popular and fastest growing social network sites with over 550 million registered users.
    * Pinterest is Growing FAST: Only a few years old, Pinterest has grown to more than 70 million users. This “photo-based” social media platform is perfect for helping restaurants get out in front of more potential customers.

  5. Facebook:
    As aforementioned, Facebook is the ring leader of social media. With the sheer amount of users alone, Facebook is an open invitation for local restaurants to find new customers. Many studies show that companies that are already using it are reaping the rewards.
    Facebook provides your restaurant with a great opportunity to connect with your existing customers and local potential customers. That’s because this is where most of them are hanging out – checking updates several times throughout the day.
    Facebook has helped companies all across the world acquire new customers and boost sales significantly. In addition, Facebook makes it’s simple for even novices to get up and running.
    Using this powerful platform, your restaurant can share images of your food, make exclusive offers and deals to your audience, run contests, share videos, and so much more.
    Some of the key highlights of Facebook for local restaurant owners include:
    * Business Pages: Restaurant owners have the option of creating a business page on Facebook, which helps you find and retain customers, boost your online brand, and increase sales. In fact, Facebook states that their advertising reaches 91% of a company’s target audience online, whereas other advertising companies reach around 21%.
    * Graph Search: With Facebook’s graph search, consumers can search for local businesses quickly. Several Facebook users report that they’ve found many local restaurants and shops that they had previously never heard of, just by performing a graph search.
    * Affordable Advertising: Facebook offers extremely affordable advertising options for local business that help to boost your page and increase likes. In fact, you’ll be able to set your own budget.
    * Search Engine Results: Having a content-driven business page on Facebook will help boost your restaurant’s website and social media pages via the major search engines, such as Google, Yahoo!, and Bing.
    * Customer Interaction: Old marketing techniques, such as newspaper advertisements and television commercials were a one-way street. Companies didn’t have a lot access to customer comments and interactions, but with Facebook, not only is interaction encouraged, but it’s an enjoyable process that helps consumers trust and feel more confident in your company.

  6. Twitter is similar to Facebook in that it draws in a massive amount of traffic every day, but there are also vast differences. For example, Twitter is the only social media site that focuses on short, concise messages, called “tweets,” which are similar to online text messages.
    This is handy for restaurant owners who have a promotion or special and want to quickly spread the word. In addition, tweets have the capacity to go viral, meaning they can be shared across several different platforms, bringing you even more exposure.
    * Several successful business owners have brought in new business directly from tweets. With only 140 characters per post, tweets are often read and shared immediately.
    * Twitter, in conjunction with Facebook, can multiply your online presence and bring in more customers. If you have a long post on Facebook, make sure to share it on Twitter with a short link for added exposure.
    * Twitter also offers affordable advertising. You can choose which tweets should be promoted, as well as the time you want the tweets to go out. As previously mentioned, Twitter states that promoted tweets have been proven to boost sales and attract new customers.
    * Twitter allows direct interaction between you and consumers, in real time. For example, if someone tweets a question to you concerning a new promotion or your restaurant hours, you can easily reply back, reaching your consumers within seconds.
    * Twitter’s web marketing tools allow you to place widgets on your business website. Each time you create a new post on your website, it can automatically be tweeted to your Twitter following.

  7. Google + has an advantage over other social media sites in its Places for Business and Google+ Local platforms. In fact, Google Places for Business is used to find local restaurants more than any other local tools and options on other social media sites.
    * Google Places for Business allows you to take ownership of your restaurant and verify that your information is correct. This helps consumers trust you more and assists them in learning more about what you have to offer.
    * Google+ Local is the “social” aspect of local listings. Through their “circles” feature, anyone in your circle can receive updates, news, promotions, special offers, pictures, and video posted by your restaurant.
    * Google’s local reviews are a powerful way for consumers to share experiences with others about your restaurant. As a business owner, you’ll be able to respond to reviews, answer questions, and engage with customers.
    * Google also offers the Places for Business mobile application. You can check your social media page, reviews, and anything else while on-the-go.

  8. Pinterest is a newer addition to the social marketing world, but it took off like a rocket and has become one of the most powerful strategies for getting more online attention.
    Pinterest is a fun platform that involves “pinning” photos… and restaurants are starting to use it more and more to bring attention to their brands, their menu items, and their establishments.
    * Pin photos of your various dishes right from your website. This will ensure that users are taken back to your website when they click the image.
    * You can create individual pin-boards to display different types of foods at your restaurant. For instance, you can do one for appetizers, one for pasta dishes, one for seafood dishes, etc.
    * Post “behind the scenes” photos of your chefs in action to give viewers an inside peak of your restaurant.
    * Invite your customers to pin photos of themselves at your restaurant to show potential customers that you have a fan-base.

  9. Tips to Stay Successful on Social Media Sites
    Although social media is an effective way to expose your company to masses of people, you have to stay on top of your accounts to ensure the best chances of success.
    Customer interaction and engagement are by far the most important actions on social media sites. If there is an active conversation going on regarding your restaurant, feel free to jump in and give thanks, answer questions, and acknowledge the active participants.
    This rule should apply to all conversations, whether positive, neutral, or negative. Consumers trust companies who acknowledge their opinions and answer their questions in a timely manner. This means you’ll need to check your social media accounts at least once daily.
    Additionally, as mentioned earlier, intertwining your social media accounts via cross posting yields the best results. For example, if you have a new blog entry on your company’s website, or a new food item you want to share, be certain to share this information with all of your social media accounts. Make sure to follow up immediately should your readers have questions.
    It’s a good idea to set up goals you wish to accomplish on social media. For instance, if you want more customer interaction, make it a goal to post at least once a day. Consistency is the key when it comes to social media, but at the same time, you don’t want to post information just for the sake of posting.
    Make sure your posts are informative, entertaining, and have something of substances to offer your readers. In other words, a post asking people their favorite time of day to eat dinner will be more effective for a restaurant’s page as opposed to a post telling them that you’re watching television.
    Furthermore, although the ultimate goal is to keep your customers coming back, which increases sales, you don’t want to come off as too “sales-like.”
    Unfortunately, many local restaurant owners have made the mistake of only updating their social media accounts only when there is a new menu item or new coupons available. While that information is certainly important, if this is the only thing you share, you run the risk of coming across as a pushy sales person.
    Personal engagement is crucial with social media. People want to see that you are truly reading what they have to say and that you are fully engaged with them. Keep in mind that self-promotion, when used wisely, is a good thing; but too much of a good thing may make your business come off as a one-way street. Experts suggest limiting self-promotion to around 20-25% of your total posts.
    There has never been a better time for local restaurants to join in on the social media boom. Social media has catapulted masses of eateries into success that may not have achieved otherwise.
    If you’re not taking advantage of all the free benefits that come with these powerful social sites, then you are missing out on the ability to generate NEW customers, as well as keep your EXISTING customers happy and coming back for more.

  10. Mobile Websites
    As local restaurant owner, one of the most important things for the success of your business is attracting new customers and keeping your existing customers happy.
    Today, in order to accomplish both of these goals, it’s crucial to have a mobile-friendly website that makes it easy for mobile users to connect with your restaurant.
    Times are changing drastically in the world of technology. Not long ago, most people relied on their laptops and desktop computers to find local restaurants. These days, mobile device usage has increased dramatically.
    Millions of people use their smartphones and mobile tablets to seek out information about local restaurants. So if you don’t have a website that is optimized for mobile use, there is a great chance that thousands of your potential customers are quickly leaving your site and opting for a competitor that has a mobile-friendly site.
    A mobile website differs from traditional websites. While traditional websites focus on attractive graphics and banners and have the extra room to provide more heavy displays, mobile phones forgo most of these features in order to provide a convenient mobile viewing experience.
    In addition, headers and footers are usually more prominent on traditional website, whereas mobile sites employ a more condensed version. Most traditional websites also offer “quick links” in their footers while mobile websites do not.
    Keep in mind that these changes do not take away from the value of a mobile site. In fact, it makes it that much easier for consumers to find the most important information without the hassle of a difficult, slow website.
    Mobile users are typically looking for one of a few things: your contact information, your menu, and directions to your establishment.
    As previously mentioned, mobile phones are used now more than ever and usage is expected to rise. Consumers especially depend on their smartphones and mobile devices to seek out new local information.
    Restaurants in particular are one of the most searched-for businesses via mobile phones. Most people on-the-go will search for a local restaurant while they are out and about and looking for a place to go for breakfast, lunch, or dinner.
    Therefore, having a mobile-friendly website will triple your chances of gaining new customers; and not having one could cost you more than you think.
    Did you know…?
    * 30% of all web traffic comes from mobile devices.
    * 81% of consumers have searched for a restaurant on a mobile device.
    * 70% of consumers think it is important to be able to read the menu of a restaurant on a mobile device. In fact, 62% of consumers will not choose a local restaurant if they cannot read the menu on their mobile devices. They usually end up choosing a competitor with a clear, mobile-friendly menu available.

  11. * Conversion rates for restaurant searches are extremely powerful. Searches for restaurants on mobile devices have a 90% conversion rate. 64% convert within ONE hour.
    * Unfortunately, 95% of all restaurants don’t have a mobile website yet. Furthermore, only 40% have online menus.
    There are a multitude of advantages when it comes to mobile websites. The fact that mobile users are constantly seeking restaurant information on their mobile devices is enough for any serious local restaurant owner to invest in a mobile website.
    Here’s why:
    * Mobile Websites are Easy to Navigate: If your website is hard to navigate, consumers can and will find another restaurant. Traditional websites are extremely difficult to navigate on via a mobile device. The site usually crashes or takes so long to load that people give up and move on. A mobile website ensures that navigation is simple and convenient.
    * Content is Easy to Read: Traditional websites are made for laptop and desktops computers. With much larger screens and more powerful processors, it’s easier to read website information. Yet, mobile devices, being much smaller, are incapable of handling all the information on a traditional website.
    It’s extremely difficult to read content on a website that’s designed for much larger devices if you’re using a smartphone or mobile tablet. A mobile website is created to ensure the text is larger and easy to read.
    Try visiting a website on your mobile device that has not been optimized for mobile use and you’ll understand why it’s so important to offer your customers a mobile website.
    * Easy-to-find Contact Details: Besides your menu, one of the main things that consumers search for on a mobile device is contact details, including your business phone number and address. With a mobile website, you can also incorporate a “touch to call” feature directly on your main page, giving consumers an easy way to reach you without having to scramble through a bunch of information.
    * Easy-to-scroll: Mobile websites can be created in a way that makes it easy for consumers to scroll through the information using their thumbs. Viewing a traditional website on a mobile device is almost impossible.
    * Clear Menu and Ordering Details: Another important benefit of a mobile website is that you can have a simple, easy-to-access menu available for mobile users.
    With a mobile website, they can clearly view your menu in a clean, pleasing layout. You can also add a touch-to-call option where users can easily call for a take-out order or reservations. In addition, mobile websites can provide users an easy way to order online without having to call you at all.
    Tracking Your Mobile Performance
    Another beneficial feature of a mobile website for your restaurant is the ability to track and measure your overall performance.
    * Tracking your mobile website’s overall performance lets you know what’s working and what’s not. You can make changes easily if you see something that’s not doing well.
    * You can keep track of your overall monthly visitor count, as well as what area they are in when they visit your site. This will give you an idea as to when most people are ready to eat, which will help you develop marketing plans to entice consumers to choose your restaurant.
    * You can measure the amount of time that visitors spend on your site and the most popular options they use.
    * You can track how many visitors use the touch-to-call feature, map feature, and/or GPS feature.
    * You can track how many people use your mobile coupons and specials as well as the ones that are the most-used. This, of course, will give you an idea of which coupons and specials are working the best and which ones aren’t.
    Mobile users are an extremely fast growing market. More and more people are turning to mobile websites for their business needs; and since many smartphones can now do what a laptop and/or desktop computer can do, a lot of people now rely solely on smartphones for their online needs.
    With a mobile website for your restaurant, you can easily boost your brand to new heights. This in turn will increase your online exposure and help people remember your business.
    The return on investment (ROI) for creating a mobile website is excellent. In fact, several case studies on restaurants that already utilize mobile websites confirm that ROI was positive.

  12. Tips for Your Mobile Website
    Keep in mind that once you decide to create a mobile website for your restaurant, there are several things you should do that will help your site stand out and attract more business, including the following:
    * Extremely Fast Loading Times: Your mobile website should load completely within around five seconds. Make sure your mobile website is optimized for fast loading times at all times.
    * Keep it as Simple as Possible: One way to make sure your mobile website loads fast is to keep the navigation clear and concise. Important information should be listed clearly on the landing page, but in a way that’s simple for people to read.
    * Map/GPS Option: Along with your contact information, it’s a good idea to incorporate a map and/or GPS capabilities into your mobile site. This makes it easier for customers since they won’t have to go to a different website or application to get directions to your restaurant.
    * Include Your Social Media Accounts: Social media plays a powerful part when it comes to consumer satisfaction. When someone eats at a great restaurant, they are likely to share their experiences via their social media accounts. You may already have your social media accounts integrated with your traditional website, but put them on your mobile site as well.
    * Limit Images: While you don’t want to go overboard, you can put a few images on your mobile website. However, they don’t need to be too flashy and they don’t need to take up a lot of room. Use images that match your brand, but just keep them at a minimum.
    * Make your Logo and Brand Prominent: Along with your contact information, your brand should be prominent on the landing page where it’s easily noticeable. People who land on your site should be clear about who you are.
    * Major Search Engines are Important: It’s imperative to get your mobile website into the major mobile search engines, such as Google, Yahoo!, and Bing. Take measures to ensure your mobile website is optimized effectively so that search engines will be able to pick it up.
    Remember, mobile devices are here to stay, and as they become more affordable, more and more people are expected to rely on them. Restaurants are one of the most popular searches for mobile users; but without a website that works with their devices, you risk losing a plethora of potential customers.
    Not only is a mobile website an excellent investment, but it also provides a way to boost your brand, increase customer loyalty, and add to the chances of more people finding your restaurant.
    Most restaurants don’t have a mobile website, and unfortunately, they are missing out on more business than they probably realize. When you invest in a mobile website for your own restaurant, you’ll be ahead of the competition and you’ll let customers know that you are thinking of them by creating a site that’s easy for them to use.